Is Your Business Leaking Profits? Here’s How to Fix It

Your business is leaking money right now (here’s how to plug the holes).
Last month, I sat across from a client, a frustrated service provider founder who was working 80-hour weeks but barely seeing growth. Her revenue was steady, but profits were mysteriously shrinking.

“I’ve tried everything,” she sighed. “New marketing campaigns, better products, even hiring more staff. But I think I’m wasting money.”

Sound familiar?

What she discovered next changed everything. After implementing the financial setup I’m about to share, she:
• Identified hidden costs (she was shocked).
• Cut 3 unprofitable product lines.
• Doubled her profit margins in 90 days.
As a business owner, you’ve poured your heart and soul into building your dream. But like her, you might be missing the foundation that turns good businesses into great ones.

The secret? It’s not another marketing strategy or sales tactic. It’s your financial set-up – your often neglected but vital foundation.

Here’s the simple 3-part framework that transformed her business:

1. Identify The Right Key Performance Metrics
This meant looking beyond total sales. We tracked:
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)
• Product profit margins
This revealed her top-selling product was actually losing money!

2. Set the Right Performance Benchmarks
We compared her metrics to industry standards. Shocking discovery: her CAC was 3x higher than the industry average on one marketing channel. Quick pivot = instant savings.

3. Versatile Reporting
No more monthly surprises. She now has real-time dashboards showing exactly:
• Which products make money
• Which customers are most valuable
• Where every naira goes

My Tip: Start with just ONE metric this week. For my client, it was Customer Acquisition Cost (CAC). This single focus helped her spot one marketing channel that cost 3x more than others.

The Results?
She is a happy client, and loving her business. She now works 40 hours a week (half her previous time!) with complete clarity on her business’s health. No more guessing, no more stress, just data-driven decisions that drive real growth.

Think this could help your business?

Here’s your next step: Pick ONE metric from above that you’ll track this week. Start small, but start today.

Drop a ‘KPI’ in the comments if you’d like my free KPI tracking template.

Which of these financial set-ups would be the hardest or easiest for you to put into action?